3D

Is the arrival of 3D TV premature?

This week, Samsung is making 3D televisions available for purchase in Canada. They will quickly be followed by other major manufacturers with their own 3D displays. Does this mark a new shift in how we experience entertainment, or just a neat concept that lacks the content to make it tangible?

Our culture seems obsessed with what's new, and what's innovative. There's always a need to push forward, and the TV/Entertainment industry still remains a powerful force when it comes to pushing new technology into the marketplace and convincing us that we need it.

When done right, 3D TV is phenomenal, as anyone who saw Avatar can tell you. Yet it's not always done right, and Alice in Wonderland is a great example of this.

Is the imperative of first pushing HD and now pushing 3D partly a response to the internet and the larger phenomena of sharing content? If you keep innovating, if you keep evolving, it makes it harder for the barbarian hordes on the internet to undermine your business model. Which is not to say they won't catch up, rather this might be the new way of doing business. Make money by getting people to keep buying into new technologies and platforms.

For example while the initial Samsung models start at $2,500 for the TV, the glasses start at $250 each, and those are just entry level. When I first heard of 3D TV I imagined them being a hit at sports bars, but not if you have to give drunk patrons goggles that cost a few hundred bucks each.