Surveillance technology may be the most corrupting and also the most intoxicating media proliferating in these rapidly changing times. Its use is a slippery slope sliding further into the surveillance society.

For example, a school district in Philadelphia has recently been caught spying on its students via cameras installed on laptops. The school board was able to do this through several thousand Apple Mac Books with spyware installed that they distributed to students. School administrators could access and activate the laptop camera whenever they wished.

The justification for including this spyware was that it would be used only if the laptops were stolen. The users of the device would not be monitored, but if they were to report it stolen, authorities would have access to this capability to find out where the device was and who had possession of it.

However, all of this came to the public's attention because, in a totally separate incident, school authorities provided as evidence a photograph they took of a student via a laptop, demonstrating that they had used this capability to spy on the boy. As they started to defend themselves, they also revealed that they had done this on other occasions, to investigate particular students.

This is a great example of the seductive power of surveillance, and the way technology can corrupt authorities. They are approved to use it in one way, but end up using it in others that weren't approved.

Tiger Woods has always made a concerted effort to protect his privacy. He even owns a massive yacht named "Privacy". While Tiger makes his living based more on his public profile than his ability to swing a golf club, there will now be many who might argue that his desire for privacy was directly associated with his guilt. That he had something to hide all along.

I agree there's a certain responsibility that people like Tiger should have when it comes to their relationship with the public. While Tiger's fame may be based on his golfing prowess, his income is a direct result of his popularity, and the support of millions of fans and consumers.

However I also recognize that Tiger has a right to privacy, the same as any person, even if his wealth and power allow him to exert that right better than others.

Privacy is dead, and social media holds the smoking gun, at least that was the sentiment expressed on CNN.com by one of silicon valley's hottest pundits, Pete Cashmore. It's a sensationalist statement, but one that speaks to many people's feelings, both positive and negative, about how personal information gets caught up in the world wide web.

Is privacy really dead? No, not yet. However, there's a growing chorus of people empowered by social media who are eager to declare that it is. This is partly because of the power of networks, and their ability to leverage your private information for personal gain and/or amusement.

Social media is also regarded as a popularity tool that allows people to emulate the celebrity culture we are immersed in. We can all become micro-celebrities who capture attention and influence, albeit on a much smaller scale.

The fear is that as this starts to become more and more prevalent, discarding privacy will become compulsory, expected behaviour necessary for graduating from school, getting that job, buying the home, and succeeding in life.